Content Transparency

How We Fund This Site

The Link is a free resource. We earn revenue through affiliate partnerships with online casino operators. When you click a link on our site and register or deposit at a casino, we may receive a referral commission from that operator. This is industry-standard practice for review sites and is the sole source of revenue that keeps The Link running.

We believe you deserve to know this upfront, which is why we are stating it plainly here rather than burying it in fine print.

Editorial Independence

Affiliate commissions fund the site, but they do not dictate our content. Here is how we maintain that boundary:

• Rankings are data-driven. Every casino is scored through our five-axis methodology — Game Variety, Payout Speed, Bonus Value, User Interface, and Security. The methodology is the same whether or not we have an affiliate agreement with the operator.
• No paid placements. Casino operators cannot purchase a higher ranking, a featured position, or a more favourable review. The order of our toplists reflects test results, not payments.
• Negative findings are published. If a casino performs poorly in our testing — slow withdrawals, predatory bonus terms, substandard security — that information appears in the review regardless of our commercial relationship.
• We test with our own money. Every review is based on real CAD deposits and real withdrawals conducted by our review team. We do not use operator-provided demo accounts or complimentary balances.

What Affiliate Links Look Like

Links that lead to a casino operator's registration or deposit page are affiliate links. These are typically the "Visit Casino" or "Claim Bonus" buttons on our review pages. Clicking these links does not cost you anything extra — the commission comes from the operator, not from you.

All affiliate links on The Link use the rel="nofollow noopener" attribute and open in a new tab so you never lose your place on our site.

Content Authorship

All reviews, guides, and comparison content on The Link is written and maintained by our in-house team of analysts based in the Ottawa area. We do not accept guest posts, sponsored articles, or operator-written content. If external data or sources are referenced, they are cited directly.

You can learn more about our reviewers and their areas of expertise on the Casino Reviewers page.

Corrections & Updates

Casino products change constantly — bonus terms are revised, new games are added, withdrawal methods shift. We re-test and update our content on a rolling basis. When a material correction is made to a published review, the page reflects the updated date.

If you spot an error or believe any information on the site is outdated, please let us know through our contact page. We take accuracy seriously and will investigate promptly.

Questions

If anything about our editorial practices or funding model is unclear, we are happy to answer. Reach out via the contact page.